How do you grow your business in a non-marketing environment like social media?

By getting real stories in front of the people searching for the solutions that your organization provides. In short, by thinking and acting like a publisher. 

We concur with leading social media scientist Dan Zarrella. Too much social media practice is based upon hyped up platitudes like "engage in the conversation". Dan calls this the "Unicorns and Rainbows" approach, and it's hardly a scientific method for growth.

Independent Journalism is a 7 step system of 21 distinct processes that address every facet of online influence building. This systematic approach to planning, production, and publishing provides a proven platform to grow reach, captures leads and analyze results. 

Learn more about Independent Journalism. 

Download Dan's book, Zarrella's Hierarchy of Contagiousness

Should I outsource my content creation? Download our free guide to get the full answer. Here's the short answer, probably at least some of it.

How does your organization's online effectiveness compare with your competitors? Have you checked recently? The Online Presence Review details online effectiveness across several key indices mapping the way for real planning.