Ethics Pledge
Pixelwiremedia was modeled after the press agency wire services like AP or AFP. Like a press agency, we are professionals in print, photo, and video. The difference being we don't generally go out and cover the news. Instead, we are hired by organizations to help them tell their stories online. Our clients act as both our assignment editors and the subjects of our work.
I appreciate that the journalists-for-hire idea might raise some eyebrows among the "free-press" purists in the crowd. Changing paradigms have always made some poeple uneasy. So early in the development of Pixelwiremedia, I began looking for clever ways to reassure those people of our objectivity.
An idea that gained early traction was drawing up some type of ethics pledge, but that idea didn't last long. When we began working with our clients to develop content for their websites and social media accounts, we quickly realized that the success of the whole endeavour hinged upon one thing - Authenticity.
Frankly, a pledge of ethics in this day and age of internet communications is superfluous. The organizations we work for couldn't get away with any type of dishonesty even if they wanted to. It turns out mom was right, "honesty really is the the best policy.
Consumers are tired of marketing. They want authencity. Our customers know the media that we create together must be based upon an open and honest relationship with the audience, or in short order, there won't be any audience to lie too. You've got my word on that.
Sincerely,
Jack Brumm Publisher