Authenticity

We're tired of being interrupted by the ads on TV, radio, and the internet. We're tired of the hard sell, the soft sell, and every other sell, but we will go out of our way seeking entertainment that appeals to our interests. When confronted with a problem, we will use online search to find a credible solution. The research shows that we trust the opinions of our online friends more than a company's ad for a product or service.

People are overwhelmed with all of the information online, yet they still continue to seek out what they need and want. We are seeking out people who share our interests, we are joining online communities, we are watching more video, reading more blogs, and making more friends online.

Once consumers find you online, they'll comeback if you give them a reason to, and they'll remember you when they are ready to buy.