Archive for the ‘PR’ Category

 

WARNING: Location cut quality! This clip was used on location for picture display purposes only. Not a finished edit. Posted here as a sneak peak.

The 2010 Oscar Night Boston party thrown by the Ellie Fund and held at the Boston Langham Hotel was amazing. We covered the event for the Ellie Fund, and we had a blast.

The first thing we did was set up a Chroma Key photography set and digital print lab for the fundraiser photos. Guests making a $15 donation had their picture taken holding Chris Cooper’s Oscar, and we made them a 5×7 glossy print right on the spot. In previous years we used a strobe kit to light the set for the Oscar event, but since we’ve transitioned to continuous florescent for our location work, we were able to bathe Ol’ Oscar and his lovely guests with beautiful cool white light. Read the rest of this entry »

 

David Meerman Scott's book cover.

Every once in awhile I come across a quote that really nails it for me. Words that seem to be a crystallized manifestation of my thoughts, and with all of the writing that I’ve been doing for the new site, I’ve had quite a few thoughts that have needed a little crystallizing.

A main theme of our marketing message is that organizations should take a journalistic approach to telling their stories, and that they should publish those stories online because that’s the best way to attract and hold an audience these days. We call it independent journalism, and because it’s pivitol to our message, I have been looking for ways to express the independent journalism idea. So when I read the following David Meerman Scott quote in the book Get Content Get Customers I could hardly believe it. From page 54,

A journalist skillfully creates interesting stories about how an organization solves customer problems and then delivers those stories in the form of e-books, white papers, content-rich Web pages, podcasts, and video. And consumers love it. How refreshing to read, listen to, and watch these products of journalistic expertise instead of the usual product come-ons that typical corporations make. -David Meerman Scott

Wow, talk about your crystallized manifestations. Thank you, Mr. David Meerman Scott, for expressing exactly what I need my potential customers to know about the role of journalists in the new marketing world. BTW, David’s book, The New Rules of Marketing & PR, is essential reading for marketers. It’s a book written like a blog, and it’s packed with what works and why. As I read it, I became increasingly convinced that just about every business out there could benefit from hiring our service, I hope it has the same effect on you.