For two weeks or so, I have been building relationships as Pixelwiremedia on the major social networks to get the ball rolling for the upcoming brand launch. The result has been a sizeable uptick in visits to my placeholder site, this blog, and my social media portals such as my youtube channels. These placeholders were never promoted, I created them months ago as part of an online exercise to develop the Pixelwiremedia agency plan. Now that many of my new friends from Twitter and Facebook are visiting those placeholders, people I want to impress may be getting a poor impression of the Pixelwiremedia online persona.
One quick solution was to set the URL in my twitter bio to the Pixelwiremedia Facebook info page. Finding the 300 or so words required for a detailed information section on Facebook is much simpler than creating a content packed website.
Folks, we have been busy creating content that online marketers will enjoy and use, and hopefully spread around. In fact, we’ve developed five packed content sections for the “real” website, this blog being one of the five. Each section is taking shape nicely. For the blog, we have mapped out an editorial calendar that begins with a unique multi-post series on Human Persuasion. Of course we will also use the blog to post the details of our announcements and updates, and some other stuff we’re still noodling over at the studio.
FWIW, Setting up a content marketing agency is not easy. It takes time to develop the processes for each of your service offerings. Another challenge has been weaning myself off of my freelance business. So many interesting and lucrative jobs that I couldn’t refuse came my way the last few months. Unfortunately, all that non-agency work slowed down my progress on Pixelwiremedia. It’s not all bad though. My sincerity in sales meetings will be evident when I tell people, “look at some point you have to jump in and do it, or you’ll be spinning your wheels for ever.” Oh, I’ll have stories to back that up.
PS. Don’t look too carefully at the homepage mock up above, as a few items have changed since that was created. Still the same basic layout though. Btw, please note that we’re no longer using Latin to write our copy. ; )